Licensed only for selected, large projects
Why do we very rarely offer a finished formulation licensing service?
Shorter implementation time
Creating from an off-the-shelf formulation still requires testing for compatibility with the packaging, which means that in real terms, the implementation time is reduced by around 3-5 months.
In this model, we do not transfer the property copyright but only grant a license. We also do not have to carry out part of the research. The cost of formulation development thus drops by about half.
No brand character
A cosmetic created using this method often does not have the characteristics with which the brand is recognized.
Good, but not outstanding
Investments based on ready-made formulations usually focus on price, so the formulations created for this purpose are not outstanding but “only” good, with a strong emphasis on the price/quality ratio.
Based on older technologies
Ready-made formulations often created "for the drawer" can take a long time to reach the customer; thus, the technology used in them becomes dated. It's certainly not an advantage in the online cosmetics industry, which is alive with novelties, but it can work well in in-store distribution.
No proprietary copyrights
A ready-made formulation is licensed rather than sold, making the customer dependent on a single supplier, and it is also limited in the scope of possible upgrades.
A small selection of ready-made formulations
We are a company that works with more than 95% individual formulations, which makes our range of ready-made formulations very limited and rarely updated.